William James Adams (born March 15, 1975), professionally known by his stage name will.i.am (pronounced "Will I am"), is an American recording artist, songwriter, entrepreneur, voice actor, DJ, record producer, educator and philanthropist, best known as one of the founding members of the hip hop/pop band, The Black Eyed Peas. He is the recipient of seven Grammy Awards, eight American Music Awards, a Billboard Music Award, a Teen Choice Award, two Video Music Award, and three World Music Awards all won with the Black Eyed Peas.
Will.i.am has also released four solo albums. The first, Lost Change was released in 2001 on Atlantic Records. The album itself is the original soundtrack to the movie of the same name. A music video was made for the song, "I Am", however, no singles were released from the album. The second solo album Must B 21, was released on September 23, 2003. Track seventeen on the release, "Go!", was regularly used as the theme for the NBA Live 2005 and Madden NFL 2005 seasons. A video for the track was also recorded for use within the sports, however, no singles were released from the album. The third album, Songs About Girls, was released on September 25, 2007. The first single released from the album was a club track titled "I Got It from My Mama" which peaked on the Billboard Hot 100 at #31 on the 17th of August 2007. The album also featured singles "Heartbreaker" and "One More Chance". He is set to release his fourth studio album, #willpower on December 7, 2012.
will.i.am is also a music producer. He has produced with other artists including Michael Jackson, Justin Bieber, Eazy-E, Britney Spears, U2, Rihanna, Usher, Justin Timberlake, Earth, Wind & Fire, Nicki Minaj, Cheryl Cole, 2NE1, SMAP, The Game, Nas, Bone Thugs-n-Harmony, Daddy Yankee, Wolfgang Gartner, and Juanes. He is a coach on The Voice UK. In collaborations and with Black Eyed Peas, he has a total of 34 Top 40 entries on the UK Singles Chart since 1998, and has sold 9.4 million singles in the UK.
1988–2000: Formations and The Black Eyed Peas
will.i.am performing with the Black Eyed Peas in June 2009
will.i.am's music career began in the summer of 1987, when as an eighth-grader, he met up with fellow rapper Allan Pineda (apl.de.ap) and fellow student Dante Santiago. They began performing together around Los Angeles and were soon discovered by rapper/entrepreneur Eazy-E, who signed them to his label Ruthless Records in 1992. At the time, Will was known as "Will 1X". The Atban Klann's first ever official track, "Merry Muthafuckin' Xmas", was included on Eazy-E's EP 5150: Home 4 tha Sick. After this, the trio began recording an album, "Grass Roots", with the help of producers Mookie Mook and DJ Motiv8, however, the album was never released, due to Eazy-E's death in 1995. After Eazy's tragic death, Atban Klann changed their name to the Black Eyed Pods, and Will replaced Dante with Jaime Gomez, better known under his stage name of Taboo. In 1997, they once again changed their name, this time to The Black Eyed Peas, and began recording their first album, "Behind the Front", with the help of soul singer Kim Hill. They were soon signed to Interscope Records, and released their debut single, "Joints & Jam", in early 1998. The album was successful enough for the group's contract to be renewed, and in 2000, a second album, Bridging the Gap, was released.
2000–03: Lost Change, Elephunk and Must B 21
Following the release of Bridging The Gap, Will began recording his first solo release, Lost Change, which was the official soundtrack to the film of the same name. Featuring collaborations with Medusa, Planet Asia and Terry Dexter, the album was a critical success.
In November 2001, work began on a third Black Eyed Peas album, Elephunk. Development of the album began on November 2, 2001 and was released just under two years later in 2003. At the time of development, only will.i.am, apl.de.ap and Taboo were to feature on the album. During the production of "Shut Up" (the second single released from the album), they realized that a female vocal would work well with the song. Originally, Nicole Scherzinger (lead singer of the Pussycat Dolls) was approached to make a guest appearance on the record. She was forced to decline because she already was signed to a contract with Eden's Crush. Danté Santiago then introduced Fergie to Will who was impressed with her vocal talents. She immediately formed a bond with the band and became a permanent member of the Peas and her photo was printed onto the album cover. Nine out of the fourteen tracks were composed by lyricist Robbie Fisher, who has been working closely with the band since the beginning stages of the album. In the United States, Elephunk reached number 14 on the Billboard Top 200 and is their first album to chart in the top 15. It gained even more commercial success in the UK Album Charts where it reached number 3. It has sold over 1.6 million copies in the UK and 8.5 million copies worldwide. The singles "Where Is The Love?" and "Shut Up" reached number 1. "Hey Mama" has been used for several advertisements including advertisements for Apple and iTunes. "Let's Get It Started" also received universal acclaim in the media section where a cover version of the song appears in the film Hot Tub Time Machine. After the success of Elephunk, the Peas were approached by EA games to feature some of their music on the 2004 game The Urbz. They remixed some of the tracks on Elephunk and translated it into Simlish and created new tracks for the game. They also feature in the game as playable characters.
The group released their breakthrough single, "Where Is The Love", in November 2002 (featuring Justin Timberlake, although he did not appear in the video). On the strength of that single and follow-up singles like "Shut Up", Elephunk went on to sell 8.5 million copies worldwide. During this time, Will recorded a second solo album, Must B 21. In 2002, Will recorded the song "Secrets" for the soundtrack to Dexter's Laboratory: The Hip-Hop Experiment, a film accompaniment to the Cartoon Network series. Prior to this, he had also composed the theme music for another Genndy Tartakovsky series, Samurai Jack.
2003–06: Monkey Business
In November 2003, work began on a fourth Black Eyed Peas album, entitled Monkey Business, the second album with new band member Fergie. Upon the success of Monkey Business, which was released in 2005, the album was certified three times Platinum by the RIAA in the U.S. and has sold over 10 million copies worldwide. The Canadian Recording Industry Association (or CRIA) has certified Monkey Business 6x Platinum, with sales of over 600,000 copies. The Australian Recording Industry Association (or ARIA) has also certified Monkey Business 6x Platinum, denoting sales of over 420,000 copies. The album's tracks earned the group four 2006 Grammy Award nominations and they also won the Grammy for Best Rap Performance by a Duo or Group for "Don't Phunk with My Heart". According to IFPI, over 2 million copies have been sold in Europe. In the UK alone, it has sold over 1 million copies, although this is significantly lower than their sales of Elephunk, which stand at over 1.6 million copies and 10 million worldwide. the band announced they were going to take a break to focus on their own personal projects. Will went on to produce Ferguson's first solo album, The Dutchess, which was released in 2006, before beginning work with Michael Jackson, who had requested Will's expertise for the recording and production of his new album. Work began on the Jackson album in 2006, and continued until the singer's death in 2009, at which point Will revealed that none of the material recorded during the period would be released. However, remixes recorded for Jackson's Thriller 25 anniversary album were released in 2008.
2007–09: Songs About Girls and Change Is Now
In 2007, Will announced that he had co-created an all-female soul band entitled the Paradiso Girls, who he intended to work with on an upcoming solo project. The album, Songs About Girls, was released in 2007. The album spawned three singles, "I Got It From My Mama", "One More Chance" and "Heartbreaker", and fared slightly better than his previous solo efforts, however, failed to shift more than 75,000 copies.
In 2008, Will contributed the song "One Tribe" to the Survival International charity album, Songs for Survival. Also in 2008, Will featured on rapper Flo Rida's debut album, Mail on Sunday, where he produced and featured on the song "In the Ayer", and featured on Usher's fifth album, Here I Stand. In January 2008, Will announced plans that he was masterminding a political album, Change is Now: Renewing America's Promise, in support of Barack Obama's presidential campaign. The first single, "Yes We Can", featured a music video directed by Jesse Dylan. The lyrics of the song are composed almost entirely of excerpts from Obama's speech on January 8, 2008, following the New Hampshire presidential primary election. The video features appearances from numerous celebrities including Scarlett Johansson, Tatyana Ali, John Legend, Herbie Hancock, Kate Walsh, Kareem Abdul-Jabbar, Adam Rodríguez, Kelly Hu, Hill Harper, Amber Valletta, Eric Balfour, Aisha Tyler, Nicole Scherzinger, Nick Cannon, Bryan Greenberg, and Common and first appeared on the website for Dipdive. The video racked up three million views within a week and over four million subsequently on YouTube. On June 13, 2008, "Yes We Can" won an award at the 35th Annual Creative Arts and Entertainment Daytime Emmy Awards for "New Approaches in Daytime Entertainment". On February 29, 2008, the album's second single, "We Are the Ones", was released on Dipdive and YouTube. Including cameo appearances from Jessica Alba, Ryan Phillippe, Kerry Washington, pop punk band Yellowcard's front man, Ryan Key, John Leguizamo, Regina King, Tyrese Gibson, Eric Mabius, Tichina Arnold, Adrianne Palicki, comedian George Lopez, and singers Macy Gray, Zoe Kravitz and The Black Eyed Peas' Taboo, the video features everyone chanting "O-BA-MA" as a portrayal as their hopes and wishes for Barack Obama and his presidential campaign. On November 4, 2008, will.i.am spoke to CNN's Anderson Cooper about his support for then-Senator Obama using CNN's 'hologram' technology (actually tomography). Following the 2008 election, and Obama's victory, Will released the album's third single, "It's a New Day". The video reflects on the historical events that led to the election of the first African-American president and the public's reaction to his election. The video features celebrities such as Fergie, Olivia Wilde, Kanye West, Harold Perrineau, Kevin Bacon, and his wife Kyra Sedgwick. The video first debuted on The Oprah Winfrey Show. In honor of the inauguration of Barack Obama as president, will.i.am collaborated with producer David Foster on the album's fourth single, "America's Song", with contributing vocals from Seal, Bono, Mary J. Blige, and Faith Hill. In response to Barack Obama's reaction following Kanye West's interruption of Taylor Swift at the 2009 MTV Video Music Awards, will.i.am penned the album's fifth and final single, "The Jackass Song". Will.I.Am It features a sample of Kanye West's "Heartless". Will wrote a blog post which featured the song on Dipdive, and released in February 2009. will.i.am attended and spoke at the FIRST Robotics Competition Kickoff on January 8, 2011, declaring, "I am a FIRST fan." He has also named FIRST Founder Dean Kamen "one of [his] heroes" on his verified Twitter account.
2009–present: Black Eyed Peas reformation and #willpower
In March 2009, Will announced plans for The Black Eyed Peas to return, and within months, their comeback single, "Boom Boom Pow", had reached #1 on the UK Singles Chart and Billboard Hot 100. They went on to have three #1 singles before releasing their comeback album, The E.N.D. The album's success warranted a second comeback album, The Beginning, released in November 2010. The album spawned another three hit singles, but the band soon announced plans they were to break again, following the conclusion of their world tour. In 2009, Will worked with rappers Flo Rida and Akon for Flo's second studio album, R.O.O.T.S., and recorded four tracks with Girls Aloud member Cheryl Cole for her debut solo album 3 Words. He also worked with Rihanna on her fourth studio album, Rated R, for a track called "Photographs". In February 2010, he wrote and produced the single "OMG" by Usher, which appeared on Usher's seventh studio album, Raymond vs. Raymond. In a YouTube video posted by YGLifeOfficial on March 15, 2010, Will expressed his desire to work with Korean K-pop girl group 2NE1, and help them achieve international success. Will has recorded a collaboration with Britney Spears, "Big Fat Bass", which features on her seventh studio album, Femme Fatale.
During the recording of The Black Eyed Peas' sixth studio album, The Beginning, band colleague Fergie announced in an interview that Will was in the process of recording a new solo album, tentatively entitled Black Einstein. Will formally announced that he was in the process of recording a fourth solo album, with some material being recorded under the pseudonym Zuper Blahq. In January 2010, a cut from the album, "I'm In the House", a collaboration with Steve Aoki, was released as a single, charting at #29 on the UK Singles Chart due to strong downloads. In October 2010, a second cut from the album, "Check It Out", a collaboration with Trinidadian rapper Nicki Minaj, peaked at #4 on the UK Singles Chart. In February 2011, a third cut from the album, "Dance", a collaboration with Natalia Kills, peaked at #62 on the UK Singles Chart. The music video was directed by James Sutton, and features a cameo by Natalia. In April 2011, Will recorded four songs for the soundtrack of the animated film Rio, in which he voiced a character. "Hot Wings (I Wanna Party)", "Drop It Low", "Real In Rio" and "Advice For The Young At Heart", featuring an array of artists including Jamie Foxx, Anne Hathaway and Tears for Fears. None of the songs managed to chart, however, Will announced that he was going to remix the tracks for inclusion on Black Einstein. In September 2011, a fourth cut from the album, "Forever", a collaboration with Wolfgang Gartner, was released as a single. It was around this time that Will announced that he changed the title of the album from Black Einstein to #willpower. The video premiered on August 26, 2011. In November 2011, Will premiered what is intended to be the album's official lead single, "T.H.E. (The Hardest Ever)", a collaboration with Jennifer Lopez and Mick Jagger. Will announced via his Twitter that the video for "T.H.E. (The Hardest Ever)" was filmed in LA, and that before he returned home, he stopped off in Brazil to film the video for the album's second official single, "Great Times". In December 2011, a fifth cut from the album, "Party Like An Animal", a collaboration with Dutch singer Eva Simons & LMFAO, premiered at the HTC Beats Launch party. Will also announced he has collaborations with Britney Spears, Alicia Keys, Busta Rhymes, Swizz Beatz and a couple others on the album. He also stated there is a possibility Shakira could feature on the album. #willpower is due for release in 2013. will.i.am later confirmed that Demi Lovato and Justin Bieber would also appear on #willpower. In mid-October, Britney Spears Confirmed on her Twitter Account that she had filmed the music video for the single she was featuring in called "Scream & Shout".
He was among the performers at the Diamond Jubilee Concert held outside Buckingham Palace on 4 June 2012.
The first song broadcast from Mars was his new single, "Reach for the Stars". He discussed and listened to it with a live audience at NASA in Pasadena, California after it was returned from Curiosity rover.
Will.i.am featured in the song "Hall of Fame" by The Script. It debuted onto radio on July 23, 2012 and was released for digital download on August 21, 2012. He later featured in Priyanka Chopra's debut single "In My City". It was announced in October 2012 that will.i.am will feature on Kesha's sophomore album Warrior on the track "Crazy Kids". He also co-wrote and co-produced the Dr Luke produced track.
On November 3, 2012, will.i.am tweets, "Hello #britneyARMY you guys are truly amazing…me & britney are making sure the video is perfect… #screamANDshout is coming soon #trustME". Britney Tweeted him back, saying: "Just as excited as u are #BritneyArmy. @iamwill & I are making this hot hot hot…".
will.i.am first started acting alongside the rest of the members of The Black Eyed Peas in the commercial series "Instant Def" to advertise Snickers. He starred in Madagascar: Escape 2 Africa as the voice of the character Moto Moto. He contributed a number of tracks to the movie's motion picture soundtrack in collaboration with industry heavyweight Hans Zimmer. will.i.am played John Wraith in his major film debut, X-Men Origins: Wolverine, a prequel to the X-Men film series. He also guest starred on the CBS drama Joan of Arcadia as God, one of several actors who played this role during the series. He also starred in the 2011, animated film Rio, as a rapping red-crested Cardinal named Pedro, and like Madagascar: Escape to Africa, he contributed his singing voice to the film's soundtrack, along with his fellow co-stars. will.i.am played a fathering role in The Urbz: Sims In The City, which uses The Black Eyed Peas' songs as its soundtrack. He briefly played himself in the Tina Fey and Steve Carell Comedy Date Night.
On 25 October 2011, it was reported that American rapper will.i.am would be joining The Voice UK as a coach. A source said, "Will is 95 per cent a done deal. He a big star and loves nurturing new talent. He shoots from the lip, and will not be afraid to tell it like it is. Although, I doubt The Voice will be as bitchy as The X Factor". will.i.am was later confirmed as a coach on The Voice UK, of this he said, "I'm proud to be doing The Voice UK because the UK was the first place I saw success," he said. "It's the place I'm the most creative outside of home." Cohen added, "I am thrilled that will.i.am has signed up to be a coach on The Voice. He is a huge star who will bring a unique creativity to the show." Talking about the differences between the show and X Factor, "I won’t be a judge on X Factor. The Voice is different. You can’t even compare the two. One, you have people in the music industry, current and legends, coaching the next generation. The other format you have judges critiquing, giving their opinions on things when they don’t really know, other than Randy Jackson on Idol.
In preparation for the role as a coach, he asked friend and ex-X Factor judge Cheryl Cole. Talking to Capital FM he said, "I reached out to Cheryl for advice on keeping your cool, having a poker face, the importance of sticking with the singers – it's their dream, a lot of the times when you have other performers a part of the show, celebrities tend to want the shine so they hog up time. So my whole thing was that I want to do The Voice, but I don't want to hog up time to where the singers up there are looking like, 'Is this about you guys?'. In March 2012, it was reported that he had turned his "plush" dressing room into a recording studio, and "instead of just listening with his headphones, he has installed some mega bass bins".
Before joining The Black Eyed Peas, will.i.am attended the Fashion Institute of Design & Merchandising in Los Angeles. In 2001, he began designing his own signature clothing line, i.am, which made its official debut in 2005 at the Magic Apparel Trade Show in Las Vegas. In 2007, will.i.am teamed up with Blue Holdings to design a premium denim collection, i.am Antik, that was scheduled to debut in August 2007 at the Project Show in Las Vegas. will.i.am instead had new partners and was launching i.am. will.i.am is currently being sued for $2 million for abandoning the project for which, the label states, he was obligated until 2016, but will.i.am insists is already over
will.i.am appeared at the kickoff event for the 2011 FIRST Robotics Competition, Logo Motion held at Southern New Hampshire University. He stated that he is "a big fan", and that the newly unveiled game was "dope". During his interview, he said that "his mama will work with yo mama". He also performed a concert for FIRST at the 2011 FIRST World Championship at the Edward Jones Dome. will.i.am appeared in concert with the Black Eyed Peas as a part of a special concert for 2011 FIRST Robotics Championships. It was recorded for a special aired by ABC on August 14, 2011 at 7 pm. In January 2011, Intel named will.i.am as "director of creative innovation", with input in developing smart phones, tablets and laptops. In January 2012, he appeared on the BBC TV series Top Gear, as the Star in a Reasonably Priced Car, where he revealed he will be starting his own car company called IAMAUTO.
will.i.am is the founder of i.am angel, a non-profit dedicated to "transforming lives through education, opportunity and inspiration." In an interview, the performer said "I hope none of the kids I send to school only want to do music. The world doesn't need another musician. They need another Bill Gates."
will.i.am has made history by being the first artist to stream a song from the surface of Mars on August 28, 2012. The event took place at 1 p.m. PDT (4 p.m. EDT) Tuesday, Aug. 28, at NASA’s Jet Propulsion Laboratory (JPL) in Pasadena, Calif. Song title: Reaching for the Stars.
Expanding his forays into iPhone accessory development, will.i.am has announced plans to release a camera enhancer that will "dramatically enhance the clarity and definition of iPhone photographs," by making the 8-megapixel sensor into an effectively 14-megapixel one. Termed the "i.am+," the device is said to be the first in a series of "digital real estate" for the singer.
According to an interview with the British tabloid The Sun, will.i.am says he suffers from tinnitus, a disorder which is common among musicians who have been exposed to loud music for prolonged periods of time. He is the nephew of former NFL player, Lynn Cain.
Feud with Perez Hilton
On June 22, 2009, blogger Perez Hilton accused will.i.am and his entourage of assaulting him in Toronto after the MuchMusic Video Awards, a charge will.i.am denied in a video posted on his blog. From his account, Hilton was rude to Fergie and will.i.am confronted the blogger. will.i.am gave his account on his blog:
I didn't hit you. I told you that I didn't like the fact that you disrespected us. It’s cool to have your opinion, but dude, apparently you were bleeding outside the club, I was like next to you by a tree, waiting for my car and instead of calling the police you Twittered that I assaulted you. Sounds like somebody wants mad attention and is not really concerned about his health. I didn’t hit you, and this is very wrong that you are Tweeting that I did that, once again disrespecting me and everything I stand for. And they’re lies and that’s wrong. Shame on you, shame on your behavior. And that’s just messed up.
According to news reports, AP article via MSNBC, Hilton called will.i.am a "faggot" in the club, but Polo Molina (Black Eyed Peas' tour manager) was responsible for punching Hilton from behind. The incident was captured by a nearby photographer and also in a video that documents the encounter. Gossip website TMZ released a video showing the incident. Liborio Molina, a 36-year-old California resident, has been charged with one count of assault. Since the incident, will.i.am has received support from other celebrities including Josh Duhamel, John Mayer, Kelly Clarkson, LMFAO, Zac Efron, Breckin Meyer and Jimmy Kimmel.
Main article: will.i.am discography, will.i.am production discography, will.i.am songs discography
See also: The Black Eyed Peas discography
- Daytime Emmy Awards
- 2008, New Approaches in Daytime Entertainment: "Yes We Can"
- 2011, Best Original Song "What I Am"
- Grammy Awards
will.i.am has won 7 Grammy Awards:
- 2005, Best Rap Performance by a Duo or Group: "Let's Get It Started", The Black Eyed Peas
- 2006, Best Rap Performance by a Duo or Group: "Don't Phunk with My Heart", The Black Eyed Peas
- 2007, Best Pop Performance by a Duo or Group with Vocals: "My Humps", The Black Eyed Peas
- 2009, Best Urban/Alternative Performance: "Be OK"
- 2010, Best Short Form Music Video: "Boom Boom Pow", The Black Eyed Peas
- 2010, Best Pop Vocal Album: "The E.N.D.", The Black Eyed Peas
- 2010, Best Pop Performance by a Duo or Group: "I Gotta Feeling", The Black Eyed Peas
- Latin Grammy Awards
- BMI Awards
- 2010, BMI presented the BMI President’s Award to will.i.am in recognition of his work as an artist, producer, and humanitarian. The honor is bestowed on an individual who has distinctly and profoundly influenced the entertainment industry.
Kids Choice Awards 2011– Favorite Band and three times KCA winners