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Lecrae

 

Lecrae

lecrae-2012-press_3

 

Lecrae Moore, known by his stage name Lecrae, is an American Christian hip hop artist, ministry leader, entrepreneur, record producer, and actor. He is the president, co-owner and co-founder of the independent record label Reach Records, and is also the co-founder and president of the non-profit organization ReachLife Ministries. To date, he has released six studio albums and one mixtape as a solo artist, and has released three studio albums and two remix albums as the leader of the rap group 116 Clique. He produced much of his earlier material along with other early Reach Records releases. His filmography includes a documentary, a short film by 116 Clique, and a full-length television film. Moore has been nominated for "Artist of the Year" at the GMA Dove Awards, and his work has received two Grammy Award nominations, seven Dove Award nominations, two of which he won, and three Stellar Award nominations, one of which he won. He also won 2010 Best Hip-Hop Music Video from the GMC Music Video Awards.

Moore debuted with Real Talk in 2004 through Reach Records, and the album was re-issued the following year by Cross Movement Records. After the Music Stops followed in 2006 and his third solo album, Rebel, was released in 2008 and reached No. 1 on the Gospel chart, the first Christian hip-hop album to do so. Rehab, his fourth solo album, was released in 2010 and reached No. 1 on the Gospel, Christian, and Independent charts and garnered a nomination at the 53rd Grammy Awards. Rehab: The Overdose, was released on January 11, 2011, and peaked at No. 1 on the Christian and Gospel charts. In September, 2011, Moore played the character King in the short film Man Up by 116 Clique. Moore began garnering mainstream attention when he performed at the 2011 BET Hip Hop Awards Cypher and was featured on the Statik Selektah song "Live and Let Live" from his Population Control album.

On February 18, 2012, Moore made his acting debut as the character Jerome in the GMC television film A Cross To Bear. On May 10, 2012, Moore released his first mixtape, Church Clothes, which was hosted by DJ Don Cannon.[1] Considered his breakthrough into mainstream hip-hop, the mixtape was downloaded over 100,000 times in less than 48 hours. On May 2012, Moore began recording his sixth studio album, Gravity. Released on September 4, 2012, it and Church Clothes have been called the most important albums in Christian hip hop history.[2][3] The album debuted at No. 3 on the Billboard 200, and No. 1 on the Top Rap, Christian, Gospel, and Independent Albums chart.

2004-05: Early career

Five years after his conversion, Moore teamed up with Ben Washer to found Reach Records, and at the age of 25 he released his first album, Real Talk.[8] The following year it was re-released by Cross Movement Records, and it reached No. 29 on the Billboard 'Gospel Albums' chart, and was on the chart for 12 weeks.[9] Moore co-founded the non-profit organization ReachLife Ministries in 2005 to help reform urban culture. The stated goals of this organization is to help equip local Christian leaders with tools, media, curriculum, and conferences that are based on the teachings of the Bible and relevant to hip-hop culture.[10] Also in 2005, the debut album of 116 Clique, The Compilation Album, was released.[11]

2006–07: After the Music Stops

After the success of Real Talk, Moore released his second studio album on August 15, 2006. After the Music Stops charted at No. 5 On the Billboard 'Gospel Albums' chart, No. 7 on the Billboard 'Christian Albums' chart and No. 16 on the Billboard 'Heatseeker Album' charts.[12] The album was nominated for a Dove Award, as was the single "Jesus Muzik", and also received a nomination at the 2007 Stellar Awards. In 2007, the second 116 Clique album, 13 Letters, was released.[11] It reached No. 10 on the Gospel Albums chart and No. 29 on the Christian Albums chart.[13] The 116 Clique remix EP Amped was also released that year, and peaked at No. 24 on the Gospel Albums chart.[13]

2008–2009:Rebel

On October 8, 2008, Moore's third album, Rebel, entered the Billboard charts at No. 60 with 9,800 units sold, and topped the Billboard Gospel Album charts for two weeks, the first hip-hop album to do so.[14][15] It also charted at No. 2 on the Christian Albums chart and No. 15 on the Top Independent charts.[16] In 2009, the album received a nomination at the 40th Dove Awards, as did the Flame song "Joyful Noise", which featured Lecrae and John Reilly.[17] 2009 also saw Moore's first film role, when he appeared in the documentary Uprise Presents: Word from the Street by the UK-based TV channel OHTV.[18]

2010-11: Rehab series

On February 5, 2010, Moore released a charity single entitled "Far Away". The song was a tribute to the victims of the devastating 2010 Haiti earthquake, and Moore promised that all proceeds from the single's sales would go directly to the Haiti relief effort.[19] A music video was released for the song on February 10, 2010.

In January 2010, Moore confirmed that he was working on a new album that would be due out September 28, 2010. On July 7, in a blog post on the Reach Records website, Moore announced that the title of his new album would be Rehab.[20] On August 5, 2010, a new song from Moore called "Amp It Up" was released on Rapzilla.com.[21] Moore would clarify on his Twitter account that the song was not a single from Rehab, but rather a theme song that he wrote for Camp Kanakuk, which he now writes theme songs for annually.[22][23] On August 31, 2010, the tracklist for Rehab was revealed, the album became available for preorder, and a promotional video for the album called "Idols" was released.[24][25] The second promotional video, entitled "I Am Dust", was released on September 9, 2010.[26] Rehab debuted at No. 16 on the Billboard 200 chart, making it one of the highest selling Christian Rap/Hip Hop albums of all time.

On September 22, 2010, Rapzilla reported that the Rehab packaging came with an advertisement encouraging buyers to purchase another upcoming album, Rehab: The Overdose, which was released on January 11, 2011. It included 11 new songs, which featured several other Christian artists such as Thi'sl and Swoope.[27] The album was released as planned, peaking at No. 1 on iTunes and No. 1 on the Hip-Hop and Christian Hip-Hop chart, before settling at the No. 4 position through its debut week.

On August 29, 2011, on his Twitter account, Moore officially set September 27, 2011 as the release date for the deluxe edition of Rehab, entitled Rehab: Deluxe Edition, which included five new songs and extensive DVD coverage.[28] This was also the date on which the collaborative group 116 Clique would release their fourth album, entitled Man Up.[29]

On September 7, 2011, Rapzilla announced that Moore would be featured on the BET Hip Hop Awards Cypher on October 11, 2011.[30] Moore gained popularity after his verse on the cypher, trended nationwide on Twitter, and was featured on AllHipHop.[31] Moore then appeared as a feature on Statik Selektah's song "Live and Let Live", from his Population Control album.[32]

2012-present: Mainstream breakthrough and Gravity

On February 16, 2012, Rapzilla announced that Moore was preparing to release his first mixtape, Church Clothes. On May 3, 2012, Lecrae premiered his music video for the title-track of his Church Clothes mixtape online on XXL.[33] The video was noted for including cameos by Kendrick Lamar and DJ Premier, and attracted almost 20,000 views in less than a day.[33] Hosted by Don Cannon, the mixtape featured the song Darkest Hour, in which Lecrae collaborated with No Malice of Clipse.[34][35][36] Church Clothes was downloaded more than 100,000 times in less than 48 hours on DatPiff.com, and in less than a month reached 250,000 downloads, a platinum rating on Datpiff.com.[37][38] On June 25, 2012, a remastered version of the mixtape, without DJ Don Cannon, was released as an EP for sale on iTunes.[39] Due to issues with sampling, this version was much shorter with only seven songs.[39] Upon its release, the EP debuted on the Billboard charts at No. 10 on both the Christian Albums and Gospel Albums charts for the week of July 14, 2012.[40][41][42]

On April 27, Moore announced that his next album, Gravity, was to be released in late 2012, and recording sessions began in May.[43] On June 21, 2012 Moore appeared live at the Apple Store in Chicago for Black Music Month.[44]

The release date for Gravity, September 4, 2012, as well as the album artwork was announced on July 19, 2012 via Rapzilla.[45]

On August 30, 2012, the rapper Saigon announced that Lecrae would be one of the featured artists on his upcoming album The Greatest Story Never Told 2: Bread and Circuses, due November 6, 2012.[46]

Gravity was released on September 4, 2012 to critical acclaim.[47] Upon its release, Gravity debuted at No. 3 on the Billboard 200, with 72,000 units sold.[48] The album also debuted at No. 1 on the Christian, Gospel, Independent, and Rap Album charts, No. 3 on the Digital Albums chart, and 24 on the Canadian Albums Chart.[49] After the iTunes deluxe version of the album hit No. 1 on that vendors charts, and the regular version at number No. 2, Time wrote an article about Lecrae and his success with the album.[50]

Musical style

Moore's musical genre is predominantly Southern hip hop, and has been described as falling under the styles of crunk, gangsta rap, and hardcore hip hop.[51][52][53][54][55][56] On his third release, Rebel, Lecrae slowed down his style on many songs.[57] Rehab was noted for its stylistic diversity, particularly on the song "Children of the Light", which featured Dillavou and Sonny Sandoval and incorporated rock, reggae, and reggaeton influences.[58][59][60] With the release Gravity, Billboard stated that Lecrae incorporated reggae and soul influences into his "signature brash sound."[61]

Popular culture

Houston Rockets guard Jeremy Lin recommended Lecrae and Hillsong in an interview when asked about his pre-game music.[62] Bubba Watson and Tim Tebow have also endorsed Lecrae.[63][64]

Personal life

Moore currently resides in Atlanta since 2009. He is married with three children.[7] In an interview with Hip Hop DX, Lecrae has stated that Clipse member No Malice sought him out as a spiritual advisor.[65]

Discography

Albums

Mixtapes

Production discography

2004

Self-release - Real Talk

2005

Json - The Seasoning

2006

Self-release - After the Music Stops
    • With So Hot Productions, Mac the Doulous, DJ Official, and Tony Stone
Trip Lee - If They Only Knew
    • With DJ Official, Tony Stone, Mac the Doulous, So Hot Productions
Tedashii - Kingdom People
02. "Houston We Have a Problem"
04. "Off Da Hook"
09. "Lifestyle"
15. "No More"
19. "In Ya Hood (Cypha Remix)"

2007

Sho Baraka - Turn My Life Up
    • With Bobby Taylor, DJ Official, BenJah, and So Hot Productions

2008

Self-release - Rebel
09. "Change"

Filmography

YearTitleRoleNotes
2009 Uprise Presents: Word from the Street Himself[67] TV documentary special
2011 Man Up King[68] Short film by 116 Clique[69]
2012 A Cross to Bear Jerome[70] Television film
Welcome to the Family Documentary Himself[71] Short documentary web film by R.M.G.

Awards and achievements

    • Nominated for Rap/Hip-Hop CD of the Year, *Won Rap/Hip-Hop CD of the Year for the 27th Annual Stellar Awards.[72]
    • Nominated for "Artist of the Year", *Won "Rap/Hip Hop Recorded Song of the Year" & "Rap/Hip Hop Album of the Year" for the 2012 43rd Annual GMA Dove Awards[73]
    • Nominated for Rap/Hip Hop Recorded Song of the Year and Rap/Hip Hop Album of the Year for the 2011 42nd Annual GMA Dove Awards
    • Nominated for Best Rock or Rap Gospel Album for the 53rd Annual Grammy Awards for "Rehab" in 2010
    • Nominated for best Gospel Album of the Year for the 55th Annual Grammy Awards for "Gravity" in 2012
    • Won Best Hip-Hop Music Video for GMC Music Video Awards[74]
    • Nominated for BEST RAP/HIP HOP ALBUM for 2009 GMA Dove Awards
    • Nominated for BEST RAP/HIP HOP ALBUM for 2007 GMA Dove Awards[75]
    • Nominated for BEST RAP/HIP HOP RECORDED SONG for 2007 GMA Dove Awards[75]
    • Nominated for Rap/Hip-Hop Gospel CD of the Year, *Won Rap/Hip-Hop Gospel CD of the Year for the Stellar Awards[72]
    • Won Best Male Artist for 2006 by Rapzilla[76]
    • Won Best Album for 2006 by Rapzilla[76]
    • Won Best Song for 2006 by Rapzilla[76]
    • Won Best Music Video for 2006 by Rapzilla[76]
    • Won Best Album Cover for 2006 by Rapzilla[76]

 

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